I have decided to do apply the Porter’s Value Chain Model to the company of Blizzard Entertainment. Blizzard Entertainment’s competitive strategy is to use both primary and support activities in such a way to be and maintain being one of the best computer game manufactures in the market. Blizzard Entertainment’s biggest competitors are other game manufactures like Microsoft games.
Blizzard Entertainment’s business model is based around their main game, World of Warcraft, and there two other main games Diablo, and Starcraft. These three games pretty much dominant the genre’s that they fall into like Massively Multi-Player Online, Real Time Strategy, and Dungeon Crawlers.
Blizzard entertainment uses all the primary activities quite well. One example would be with their marketing and sales. They market there video games everywhere they think potential players will see then like online on forums or banner ads, and TV commercials. These ads and word-of-mouth have pushed all three of their main games to be some of the biggest selling games of all time.
Blizzard Entertainment’s use of information systems also really is what main them the company they are today. Their use of IS gives then competitive advantage over their competitors. One example would be the fact that there games aren’t just released on PC but also Mac. Almost no game makers put their games out for Mac. Another use of information systems is that their game World of Warcraft if installed on a computer that is connected to the internet, in which you can download the game from their website not just from DVD, the player can play their character from it.
Blizzard Entertainment. Web. 08 Sept. 2010. <http://us.blizzard.com/en-us/>.
"Blizzard Entertainment." Wikipedia, the Free Encyclopedia. Web. 09 Sept. 2010. <http://en.wikipedia.org/wiki/Blizzard_Entertainment>.
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